business ideas

No business idea yet? Skip the lists of 50 ideas. Start with people you’d like to help and problems you already understand, then choose one to test.

Choose a target customer by asking one question: who would you happily serve for the next 12 months? Use the answer to narrow your business direction.

Start with your dream customer, not the idea. Learn who they are, what they struggle with, and what they want, then shape a business idea around them.

Keep jumping from niche to niche? Use this anti-niche-hop checklist to stay with one direction long enough to get real feedback and real results.